Buying the Dream

Having found similarities between Guy Kawasaki and myself, I started reading his books.  The book I enjoyed most so far is "Selling the Dream."

I don't buy a personal computer - I buy a Mac.

I don't buy a mp-3 player - I buy an iPod.

Indeed, evangelism is a great means of marketing.

Well my next reading will be "The Art of the Start."  Having been accustomed to reading English again, I now feel my English has gotten better!

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